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Week 01- Foundation and Market Analysis
Pinpointing business challenges, understanding customer needs, and analyzing market trends are key to crafting effective strategies that drive success and stay ahead of the competition
Cierra
Madore
About the course
This comprehensive approach addresses business challenges by identifying market gaps, validating problems, and creating actionable problem statements, ensuring effective solutions. It also emphasizes understanding your audience through customer segmentation, persona development, and direct feedback, allowing for tailored strategies. Additionally, it covers market sizing, trend analysis, and competitive analysis to offer a holistic view, guiding informed strategic decisions and optimal market positioning.
Business Need & Problem Identification
The areas covered are essential steps for addressing business challenges: identifying market gaps and opportunities to pinpoint areas for innovation, employing techniques for validating these problems to ensure they are significant and actionable, and crafting clear, concise problem statements that form the basis for effective solutions. Together, these skills enable businesses to target relevant issues and develop impactful strategies.
Customer Needs Analysis
The following are key methods for deeply understanding your audience: analyzing customer segments to identify distinct groups, developing detailed customer personas to represent those groups, and using interviews and surveys to gather valuable insights directly from customers. Together, these practices enhance the ability to tailor strategies and solutions to meet specific customer needs effectively.
Market Analysis and Competitive Landscape
Learn how market sizing and segmentation help identify target opportunities and customer segments by analyzing market trends and growth potential that provides insights into future developments and industry shifts. Also, discover how competitive analysis techniques reveal ways to position effectively against rivals. Together, these components offer a holistic view of the market, guiding strategic decision-making and positioning.
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meet your facilitaTor
Cierra Madore
Cierra Madore is a business strategist for a top management consulting firm, helping Fortune 500 clients realize growth through digital transformation and innovation. She has been recognized for her human-centric, data-driven approach to reinventing business models, redesigning products, and reimagining customer experiences.
Cierra serves as the Board Co-Chair for Pitch Better, a national nonprofit supporting Black and equity-seeking entrepreneurs. She is using her seat at the table to shape the organizations strategy, applying innovative business models to drive sustainability and impact. As part of her mandate, she is sponsoring a new accelerator program that enables BIPOC founders to pivot, build, and scale digital, ESG-conscious businesses.
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