Week 5: Product Management Applied
In this course, students will explore product management through designing and testing digital products, focusing on iterative development and refinement. Case studies and MVP (Minimum Viable Product) development will provide practical insights into real-world applications and strategies. This hands-on approach ensures effective product management and successful digital product concepts.
Format
Online
Course
Starting date
Oct 12
Facilitator
Charles
Milton
Sponsored by
About the course
This course offers a comprehensive approach to product design and development. Students will engage in interactive workshops using design tools to create and refine digital product mockups, participate in group critiques, and learn user testing methods for product enhancement. Additionally, the course covers analysis of product launches, iteration cycles, and creating Minimum Viable Products (MVPs) to ensure effective product launches and continuous improvement.
Designing Digital Products
Students will participate in an interactive design workshop using various design tools to create digital product mockups. They will also engage in group critiques to evaluate and refine their designs based on feedback. This hands-on approach fosters skills in design iteration and collaborative improvement.
Testing & Iterating on Digital Product Concepts
Methods for user testing and collecting feedback to assess and enhance digital products are components that will be examined. The course will cover effective iteration cycles and techniques for continuous improvement based on user insights. This approach ensures that products are refined and optimized to meet user needs and expectations.
Case Studies / MVP Development
This course teaches students how to analyze both successful and unsuccessful product launches to understand key factors influencing outcomes. Students will also learn the essential steps for creating a Minimum Viable Product (MVP), focusing on prioritizing features and validating ideas. This practical approach prepares students to effectively launch and refine products.